Socialbakers is one of the world’s largest social media statistics portals offering in-depth analysis of social media.… For your analysis, you can choose any social networks you’d prefer. If you’re looking for social media competitors in your space, look to brands who use social actively. It may include the list of competitors, product and services are offering by competitors to the market, strengths and weaknesses, objective etc. For others, analyzing the competition doesn't go further than scrolling through their social media accounts every morning. Gather Intel and Important Data. But you’ll notice most posts use #Folgers alongside alternatives like #folgerscoffee. Instead, it will guide you toward getting started on the right foot. © Copyright 2020 Sprout Social, Inc. All Rights Reserved. First, identify your social media competition and find which … Make any necessary adjustments to your strategy based on what you find. Do proper Analysis of their Website Content. It shouldn’t be too swayed by what your competitors do. First, identify your social media competition and find which platforms they use. This process can take a lot of time if you’re in a highly competitive industry. you can also view and download templates … You can also evaluate your competitors with certain methods and how they affect the attention you get from your customers. It’s also a good idea to jot down any specific tabs or features they have. Also look through the social networks you’re interested in pursuing. Privacy If you’d prefer to create your own social media report template, you can do so using a program like Excel or Google Docs if you’re going to focus primarily on numbers. demonstrates who has social media advantage. The easiest way to find your competition is Google. ... Cost-Benefit Analysis – Examples for (Excel, PPT and PDF) Figure Out the Strategies to Deal With Your Competition. However, with Sprout’s Instagram Competitors Report, you can easily compare and benchmark your brand against competitors in key areas: Another interesting tactic is to do a search for #Folgers on Instagram and see how many results come up. Competitive Analysis Template 05. The aim of competitor analysis is to learn from the state of play and identify strategic opportunities. Most websites link to their social media profiles in the header or footer of their site. Streamline and effectively scale monitoring and engagement efforts with a unified social inbox. We created the Social Media Competitor Tracking Template to monitor and compare key metrics of your competitors' social media efforts. While all those numbers are great, how do they stack up against similar brands in your industry? Though you should be careful about getting too caught up in comparing yourself to others, a social media analysis of the competition can give you valuable insights into what works in your industry, some areas you might need to improve and how to shape your social strategy moving forward. 1,697 Discuss add_shopping_cart. This tool includes tabs for each channel such as Facebook, LinkedIn, Twitter, Blogs, Google+, Instagram, Pinterest and Other. Are there long spans of time between each post. Within this Microsoft Excel spreadsheet, select the channels you would like to track and record such areas as monthly blog postings, sentiment, average number of comments, etc. You probably wouldn’t want to go too far over that, or else you risk turning off your audience. Brands should post at least once every couple of days to be considered active. GET THE TEMPLATE NOW. Evaluate your company against your competition by using the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis method. In our example, it’s clear that Facebook and Instagram are worth the investment. This gives you a good idea of your competitor’s popularity. With this template, you can identify the top competitors you want to track and include specific profiles, keywords, phrases and hashtags that you want Sprout to listen to. You need to define, track, and report on KPIs and metrics for your Social Media programs. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. A tool to monitor & compare key metrics of your competitors social media activities. 2. Customize as needed across each connected network to easily compare activity overviews, stats, growth and more. https://www.aha.io/roadmapping/guide/templates/competitor-analysis For example, maybe your analysis shows most of the competition only publishes promotional posts 10% of the time. Nowadays, it’s all about online presence, so you need to make sure to identify all of your competitors’ advantages and weak spots. Your competitors’ social media marketing strategy is another important part of this section. Examine your competitor’s website & customer experience. Instead, look to brands in your industry who use social as a major pillar of their marketing strategy. Search for the keywords consumers would use to find your business. But if you’re ready to take your competitive analysis a step further, social listening will give you a much broader perspective of all conversations related to your industry and competitors that are happening across social. This template also helps you see how many followers each competitor garners, and prompts you to consider who the product target market includes and what the product branding entails. This competitive analysis template worksheet excel gives you a headstart and is useful because it also has the basic formula’s included. If you’re just starting out with competitive analysis, you can gather your numbers and then start looking at how your competitors use each platform manually. Track and analyse competitors to develop strategies to remain or become competitive. But if you’d rather get straight to work collecting data and putting it to use, download our free social media competitive analysis template and just start plugging in the information you collect. Disclosure Policy Join 70,000+ professionals and become a better social media marketer. If you run into a situation where there are variations of a brand’s hashtag, go with the most popular choice. From these, your company will be able to develop marketing strategies to top the successes of the competition. Once you’ve looked over all the competitive social media analysis from the Twitter report, be sure to enter the data into your spreadsheet. Here’s a downloadable Competitive Analysis Template spreadsheet you can use to track your competitors and stay organized as you do your competitive research. With social media traffic making a huge chunk of online traffic, you need to know how to get in front of your target audience before your competitors or if possible chip away at their audience. For instance, Folgers has a few hashtags. Select your Twitter account, then enter a competitor for the other slot. Many brands likely measure social media success based on their own growth. Comperative charts . But there’s more to it than that. | Don’t worry, we’ve boiled down the process into five simple steps. Excel, PowerPoint, and Google Drive Templates to Make Your Monthly Reporting Faster and Easier. A well-executed strategy will not only result in leads but also convert those leads into customers. Any competitors not using these two would be losing out. Follower count is nice to know, but that’s not where your competitive analysis should stop. Some coffee roasters might have the shop section enabled. No more spending hours for competitor analysis, no more taking wrong decisions due to missed out information. Do Not Sell My Personal Information. We created the Social Media Metrics Dashboard to define, track, and report on your key social media program metrics and KPIs. in this article, we try to include what competitor analysis is, what to include and what information should be added to it. Drive strategic decision making across the business with access to rich social data and analytics. Our Solution We created the Social Media Competitor Tracking Template to monitor and compare key metrics of your competitors' social media efforts. Do they post from the brand’s perspective (we) or do they let individuals post on the brand’s behalf (John). | Your followers increased 20%, great! Within this Microsoft Excel spreadsheet, select the channels you would like to track and record such areas as monthly blog postings, sentiment, average number of comments, etc. Look for websites that are in your specific industry. Social media approach (channels used, frequency of posting, engagement, etc.) Tracking this information can be extremely valuable down the line. Download. In our example, La Colombe and Folgers could be good options. Include this information if you’d like, but your specific tone will largely depend on your own brand style guidelines. You’ll end up with related Instagram posts that are exactly what you were searching for–and then some. Templates to help you run social media more effectively. Effortlessly plan, create, manage and deliver social content and campaigns as a team. Look at each competitor’s last 10 posts and calculate what percentage of them are promotional. Or is it? You’ll also be able to export your data as an Excel sheet and then copy and post those figures into our free spreadsheet to create one competitive data dashboard. | Access the Social Media Competitor Analysis Template. how to shape your social strategy moving forward. Competitor SWOT Analysis Template 06. The second step is to go to each website and identify whether or not they’re active on social media, and which platforms they use. Find and download ready-to-use Competitor Analysis Templates for your business, created and shared by top-tier Strategy Consulting Firms and Business Experts. Depending on your industry, aim for around five competitors and put them all into our handy template. $40.00 Social media competitive analysis template You could create your own spreadsheet to keep track of all the information you gather during your social media competitive analysis. Our Solution. Here are some questions to ask yourself: It’s fairly easy to gauge how active brands are by answering these three questions. ... You can include the info in any Excel file, store it during months to analyze differences or add columns … You can see how many messages your competitors send and receive, the types of content they’re posting (text, images or videos), engagement and the amount of received messages. Mandy Patterson. ... 10 Social Media Templates. With this Microsoft Excel dashboard, all the metrics can be easily customized to suit your organization's needs. Template. ... Download Competitive Analysis Landscape Template. • Social Media Templates ... Social Media Competitor Analysis: All competitors on one report. All you hav… Historical data . Terms Notice that our spreadsheet has sections for Facebook, Twitter and Instagram. Remember that the entire reason as to why you would want to do this type of analysis is so that you are able to see how your competition utilizes social media, as well as allowing you to make the decision as to whether or not you should take part in using it for your own business. The question is, how do you start? For example, if your company sells ground coffee, you would Google “ground coffee” or “instant coffee.”. You can easily answer all these questions and more by doing a social media competitive analysis. If a lot of people are searching for #brandname, it’s a sign the company is doing something right and has an active following. After you’ve narrowed down your competitors, the next step is to gather data. For paid & organic posting, reporting, and more. Export to PPT or Excel . Take a look at your competition and see how many of them have blogs. Once you have all the information from your Instagram competitive analysis research, make sure you add that data to your spreadsheet. Revisit marketing strategies through customizable sales and marketing templates. Simplify your analytics deep dives at any time by using Sprout’s report builder. Then you are in the right place. Competitor analysis Understand your competition with this accessible analysis template. You wouldn’t compare your social strategy to a brand if they don’t really have one. To keep the data into your spreadsheet enter a competitor for the early days a. Of your data Instagram posts that are important to your strategy based on what your competitors social., give it a try working for you and your competitors with certain methods and how they the! Comparing your brand ’ s Website & customer experience ’ ve boiled down the line media competitive analysis,... 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